Our approach is a bit different to most PR companies.
For starters, we’ll have a good grasp of the issues driving the news agenda in your sector. We know what your competitors are saying. And we always know what you’ve been doing in PR terms up until the point when you decide to meet with Rostrum. With us, that awkward ‘getting to know you’ phase is pretty short-lived.
For most PR firms, media coverage is an end in itself. That’s their product, that’s what you see in your monthly and annual reports and when it’s appeared in print, online or on TV/radio, they turn off their PCs and congratulate themselves on a job well done.
We’re different. To us, media coverage is a channel. An important channel, but a channel nonetheless. Our success is measured by your revenues growing, your share price improving, your cost of sales reducing, or whatever other commercial yardstick you’ve told us needs PR support. If PR isn’t helping you to meet commercial objectives, you shouldn’t be spending your budget on it.
“As a direct result of a Daily Telegraph profile placed for us by Rostrum, we were invited to tender for a £1.5m piece of work with a global financial services provider. We would not been considered were it not for the coverage that Rostrum generated, and, having won the initial £20k scoping project, I’m very confident that we will secure the business. That’s genuinely measurable PR.”
Sales Director, Silent Edge,
(sales training for the FTSE100)